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Silicon Valley Insights

& Relationships

We leverage our background and relationships in the venture capital world to bring creative solutions to all levels of the hospitality real estate industry


Highest and Best

A hospitality advisory firm specializing in maximizing the use of underutilized properties

Cutting Edge

Hotel Advisory

Delivering innovative solutions to selling, leasing and renting hospitality properties throughout the nation


The Airbnb Quandary

Transforming and redefining how hospitality real estate proprietors connect with new clients and partners in all business cycle phases to take advantage of new technology trends.

Cutting Fat

By utilizing our partners and technology we show owners and managers how to increase NOI production at any property



Paradigm 01 provides comprehensive advisory support on hotel and other real estate investments and transactions, tenant selection, financing and debt advisory. Our real estate consulting services helps maximize the value and use of real estate holdings and helps proprietors make critical business decisions with confidence.


We incorporate a specific combination of traditional and innovative real estate proficiencies designed for each of our clients’ specific needs. Our professionals complete a comprehensive data review and provide advice on both pre- and post-transaction decisions.


Paradigm 01 also directly capitalizes multi-family apartment buildings and hotel properties. With our extensive experience and knowledge in the vacation rental industry we aim to acquire properties directly or with strategic partners to operate as flexible accommodation products.



Brian Ehrlich


Prior to Paradigm 01, Brian served as Director of Real Estate at hospitality company Sonder, where he cultivated the company’s property portfolio. Before joining Sonder, Brian served as Director of Investor Relations for the investment manager, Fairholme Capital Management; directed the acquisition of a three-acre assemblage for the firm’s corporate headquarters and arts foundation/family office in downtown Miami; oversaw hotel development at the Related Group; and worked for Goldman Properties on the Wynwood assemblage.  


Brian serves on the Board of Directors of the Bass Museum of Art, Miami Beach’s contemporary arts museum. 


He received a Masters degree from Harvard University’s Kennedy School of Government and a Bachelors degree from the University of Pennsylvania, and in 2004 was awarded a Fulbright Fellowship by the US State Department.


Benjamin Hoffman


Ben was an early employee at Sonder, spearheading real estate acquisitions and  helping to grow the company’s portfolio in its early stages. He launched the Miami market for Sonder and helped grow the global portfolio to 5,000 units.  Before Sonder, Ben led sales at Gridics, a Miami-based real estate data and analytics software company. Prior to Gridics, Ben was a commercial real estate broker at Fortune International selling notable land projects to high profile developers throughout south Florida. Ben started his real estate career in the 2008-09 financial crisis structuring vehicles to purchase distressed debt collateralized by real estate from failed lenders.


Ben studied photography at Art Center College of Design in Pasadena California. He is an accomplished water sports enthusiast having competed in wakeboarding competitions.


We are currently seeking  proposals for the ground-up development consisting of 28 luxury island residences with condo quality finishes. Entire building available for master-lease for a qualified operator. ​

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We recently completed the transformation of a two-tower, 77-unit property; from a family run business to serviced residences concept. A new alternative to traditional hotels in Brickell.


We provided comprehensive advisory support to the owner/developer of the project, Turnberry, to convert an originally planned multi-family development into a hospitality product. We ultimately selected San Francisco based hospitality company, Sonder, as an operator. Currently the property offers 23 luxury residences available for nightly stays.